The United Kingdom Budget Airline Easyjet Tourism Essay Example

The United Kingdom Budget Airline Easyjet Tourism Essay Example The United Kingdom Budget Airline Easyjet Tourism Essay The United Kingdom Budget Airline Easyjet Tourism Essay which follow the life of simple Jet s employees and rider, is exposed on ITV, often attract over 10 million audience 1998- EasyJet purchase 40 % of Swiss contract procedure, TEA Basel AG, subsequently renamed EasyJet Switzerland 1997- EasyJet launches easyJet.com to give in sequence on the air hose. Four old ages subsequently on the air hose sells its 10 millionth on-line accommodate. 1996- EasyJet takes release of its primary wholly-owned aircraft and goes worldwide with flight to Amsterdam on or after London Luton. 1995- EasyJet found by Sir Stelios Haji-Ioannou. Opening flights go on or after Luton to Edinburgh and Glasgow. Guarantees and contingent liabilities The corporation is known as an official duty to the societal Aviation power to guarantee the imbursement and free of liability of Easy Jet Airline Corporation Limited, a supplementary of the corporation. The confidence is necessary for that company to support its services to attest under regulation 3 of the licence of Air Carriers system 1992. The corporation has issued an confidence in good bend of EasyJet Airline Corporation Limited, a auxiliary duty, in household member to the privilege of congratulations card traffics, and besides in high sentiment of lie traffics carried out harmonizing to caissons scheme. The Company has certain the contractual duty of EasyJet Leasing Limited, a auxiliary duty, in esteem of its contractual duty to Airbus SAS in esteem of the supplier of Airbus 320 dealingss aircraft. The Company has certain the refund of adoptions that finance the accomplishment of aircraft by auxiliary activities. The Company has besides certain the sum duty for the rent of aircraft by auxiliary activities. The Company has certain certain correspondence of recognition which has been issue by a bank on behalf of accessory actions. Income statement and statement of recognized income and disbursal In understanding with portion 408 of the company Act 2006, the corporation is excused from the status to there its ain net incomes declaration. The Company s income intended for the twelvemonth is ?263.6 million ( 2008: ?15.2 million ) . Built-in in this measure are dividend inward edge of ?261.7 million ( 2008: ?nil ) . The Company familiar no other net incomes or charges in either the bing or old twelvemonth. The Company has eight workers at 30 September 2009 ( 2008: seven ) . These are the Non decision-making Directors of EasyJet plc ; their wage is paid by EasyJet Airline Company Limited. The Executive Directors of EasyJet plc is working and waged by EasyJet Airline Company Limited. Situation Analysis EasyJet was chosen as a commercialism fantastic brand by the Super trade name Council which recognizes company with an exceeding merchandise name in November 1999. The mixture of constructive market place state of affairs, hearty in service political orientation and world-class advertisement, underpinned by the capitalist phantom of the adult male now ill-famed to the municipal simply as Stelios, conveying triumph and differentiation to EasyJet. Swot Strengths Failings It additions efficiencies compared to traditional one and carries with rapid turnaround melodies, and progressive landing charge understanding with airdrome, maximise assets useful. Highly strong, advanced and proactive leading provided by the CEO which is being continued. Overall cost leading theoretical account ( utilizing derived function priced menus ) The trade name name `Easy Jet` has all the qualities required for long term memory storage and will non be easy to bury. The air hose flights to chief finish airdrome throughout Europe selling are really attractive to concern travellers. Good leading in the air power sector. Solid repute, high skilled work force applied to clients. High quality and advanced services The air hose does non have the `EasyJet ` trade name ( ain by sir Stelios ) and as consequence, does non hold control on its public presentation of other merchandises and service utilizing the same name. Besides loss of use in hereafter could adversely impact its ain market public presentation. The air hose must be continually innovatively keeping its current advantage in e-tailing. Continue nutriment of cost leading can be hard in a dynamic market. The two drivers of growing, the focal point on monetary value and the focal point on conveyance ( frequent flights, small connexion, more nearby airdromes ) seem to be making their natural bounds. Differentiation from at that place could go hard. The concern theoretical account can go bleary under contentious force per unit area. Depend on each state economic system. Opportunities Menaces Increase entrepreneurial activities in the new EU member state and will be a beginning for concern and economic system travel. Consolidation could assist EasyJet to certain degree offset the force per unit area on its cost and pares. Immense growing of concern and leisure rider predicted in the following 5 old ages. Immigration into Europe is bound to increase due to high inclination of instability in the middle-east part in the resent old ages. Resent enlargement of the EU has resold in gap of new markets for the LCCs. There low pares will increase motion of occupation searchers across boundary lines and besides promote the truism industry, taking to economic growing. Technology promotion in the behavior of concern meeting like video-conferencing can be damaging to short distance flights. Impending addition in environmental revenue enhancements colt be hurdle in future enlargement programs. Terrorism or ruinous loss can ensue in lesser air travel loss off infrastructural support. Due to its limited flue hedge policy, EasyJet is more valuable to fuel monetary value fluctuations ( than Ryan air ) , increasing variableness in its costs. Ware menaces and eruption of epidemics increase apprehensivenesss about air travel. Plague Political factors: In the UK you can non see the political factors that make impact on all bing industries in the state. Like it or non, political intervention is present everyplace in the universe. Presents, all states political landscape is mostly unstable due to volatile international events and the menaces of terrorist onslaughts. The major political event occurred in September 11. Event occurred in September made a particular impact on all air power sectors because planes were involved in the onslaught. The sudden consequence was a important diminution in air traffic because of safety and security concerns of the people. International air hoses are to a great extent influenced by their states trade relationships with others. Unless the authoritiess of both states trade with each other, it can non be any particular limitations into the country taking to loss of possible air traffic. Economic Factors: Business circulations have a varied impact on the air hose industry. Due to the recession, air hoses are considered a epicurean journey A ; hence disbursement on air travel is cut down by the riders and therefore leads to decrease in the ticket monetary values. During affluent period, largely riders are desired to pass money in going and therefore the monetary values of the air ticket additions. Soon after the incident occurred on September 11, the economic system of the universe s dropped into planetary recession. In the UK, even Bankss were forced to cut down outgos to increase net incomes of the organisations and the top degree directors were given first category railroad tickets alternatively of plane tickets. This is one of the major impacts on Easy Jet Airline Services. Social factors: alteration of people s travel wonts has a major impact on the air hose industry. In a state like India, people of different provinces incomes vary. Easy Jet Airlines demand to acknowledge these persons and should function them consequently. Easy Jet Airlines should concentrate on their clients who are chiefly low-income clients and their wonts of traveling, finish they wish to go largely, type of nutrient they eat, etc. , All will be selected in conformity with the basic gustatory sensations of their clients. Technological Factors: The turning use of the Internet is responsible for many chances to air hoses. Major Airline Service suppliers besides deliver many cyberspace based services to its clients such as online ticket engagement, updated information of the flights, agenda of the flight information A ; oversing client ailments. The Easy Jet Authority is emerging new communicating engineerings such as air traffic direction systems, pilotage and surveillance for its air power sector that will assist the organisation to run into the estimated growing and demand for riders in the extroverted decennaries. E-Marketing Strategy Strategy and concern theoretical account Easy Jet s operational policies were based on maintaining costs to a lower limit to let the air hose to offer the lowest menus possible. It adopted a figure of patterns that helped control uneconomical disbursals and provided the best possible service within the bounds prescribed by cost. Easy Jet s strategy has six cardinal confident attacks: Promise to client installation: It aim in cooperation concern and trim clip traveler. Client proposal of EasyJet is Low cost with attention and convenience . EasyJet has adopted the beliefs of given that indispensable installation with a smiling. It has been achieved straight above typical client satisfaction, confirmed by the award that it has been accepted over the old ages. It does non consist any restrictions on manus over baggage but merely limits the size of baggage. Network scheme: EasyJet follow a point-to-point path association and turn by merger points. It focuses on catchment country and low monetary value to acquire clasp of traffic. It expands by turning incidence of flights. Strong stigmatization: EasyJet has invested a clump in PR and promotion. It has been impending in air hose Television plans and fashioned physically powerful trade name profile in catchment countries from side to side promotion. The neon carroty easy trade name name represents cost for money. Pricing and gross direction: The air hoses follow an in one way, time- dependent comparative monetary value with merely on-line reserves apart from intended for two hebdomads before take-off, at what clip tele- engagement is authorized. Lower unit costs: even though EasyJet does embrace lower operation costs, its operation boundaries are a big sum lower than Ryan air. This is since it flies to most of import airdromes for the most portion of the clip, uses two most of import types of convoy, invests a great trade in promotion and community relations and adopts restricted fuel lie. Its menu are besides much advanced than with the purpose of Ryan air. Employee civilization: EasyJet employ about 5000 persons around Europe. In judicial admissions of civilization, EasyJet favoritism an informal concern civilization by agencies of a really level organisation construction, this eliminates gratuitous and excessive beds of disposal. All office-based workers are optimistic to dress indifferently. Neckties are disqualified apart from for pilots! Distant operational and hot- desking have been sort of EasyJet since the beginning. Workers can purchase corporation portion and in add-on are known presentation award appreciate their forces. Features of the concern theoretical account: EasyJet keeps disbursals low by extinguish the redundant costs and frills. Their industry theoretical accounts meet the clients bid for a simple, fiscal program determined travel replacement. EasyJet was lone of the primary air hoses to snuggle the juncture of the cyberspace at what clip it sold its primary settle online in April 1998. Now over 95 % of all seating is selling online, industry EasyJet one of Europe s major cyberspace retail merchants, well plumping its sharing costs. The riders who reserve on-line take bringing of an electronic mail contain their journey inside informations and verification figure, to a certain extent than tickets from side to side the station. Online purchaser besides advantage from paying the cost of a restricted call, in its topographic point of the standard countrywide gait of EasyJet s engagement line. Easy Jet s cyberspace engagement development is straightforward and clear-cut for which it has won many awards ; Safe and efficient flight operations: The standard age of EasyJet fleets is refering 2.5 old ages. It has merely one category in flights. It besides uses the cyberspace and the telephone as resourceful selling equipment. No free tiffin : The air hose has eliminated redundant forces which are multifaceted to cover with such as complimentary catering, pre- assigned seating, interline associates and burden services. This keeps the entire rate of industry depression ; Efficient usage of airdromes: EasyJet fly to chief mark airports all the manner through Europe, but addition efficiencies compared to conventional bearers with rapid rotate times, and progressive corridor accusal understandings with airdromes ; Maximizing the use of significant assets: EasyJet flies its aircraft intensively, with rapid rotate period every minute it lands. This gives it an exceptionally low entity cost with greatest operation of its fleet. It has understanding to keep riders, burden and station in aircrafts of 20 or more seats ; Ticketless travel: Passengers collect booking information via an e-mail to a certain extent than papers and for this ground end point in ticketless journey. This helps to considerably shrivel the charge of publishing, distribute, dispensation and reunion 1000000s of traffics each twelvemonth ; Paperless operations: Since its unfastened, EasyJet has simplified its working patterns by encompassing the construct of the paperless office. The direction and direction of the corporation is undertaken wholly on IT systems which be able to be accessed all the manner through protected waiters from wherever in the universe enabling tremendous lissomeness in the operation of the air hose ; Issues: The air hose seems to be located really good, with experts predict strong expansion in the low charge subdivision. Given the afloat market place and the scarceness of other option in the UK, resistance is likely to intensify ineluctably followed by consolidation, an early signal of which is easy Jet s get of GO. The UK market place offers small addition juncture ; therefore soaking up will be on the Continental bazar and other fresh EU member market. So EasyJet should look at several issues with a drawn-out term position. These issues are: How can it increase its beginnings of accessory gross? Should it be after for spread outing outside Europe in a major manner? How should it turn and spread out its operations without impacting its operating borders? What should be the long term game program to battle competition and hostile coup detat commands? Which are the most moneymaking geographical markets and niche sections that it must concentrate on? Customer centric selling Customer centric selling infers that by considerate the demands of the client foremost and primary, commerce result will be achieve. Looking at the publicity mix from a client centric point of view should consequence in ware and schemes that are conference the demands of likely clients, as different to a necessity to put in costly, interruptive publicity to promote patronage of a demand with the significance of they do non hold. What is a client value proposition? Expansion of a clear buyer value proposal is now an of import portion of client centric selling, client association disposal and trade name. A square position of the charge strategy is provided by Knox et Al. ( 2003 ) in their cheque of attacks to client association disposal. They say a value proposal is: AnA offer defined in footings of the mark clients, the benefits offered to these clients, and the monetary value charged comparative to the competition. Legal and Ethical Issues The Internet and Issues Regarding Defamation Slander is a wide term covering malign and libel. Slander is a fake statement made en path for injure the name of a individual. Slander is a similar study that is published i.e. is stated in a small fixed center, such as in lettering. The Internet, since of the freedoms it provides, is a possible beginning of defamatory issues that could affect ISP liability. Two illustrations of such issue, taken from Bit jurisprudence ( 2000 ) be given lower than. Sensation was sued for libel because of an violative remark ended by one of its habitues in one of its treatment impermanent place ( or bulletin boards ) . The referee had to decide whether esthesis was merely a vending machine of the in bend ( in which pencil instance it would non last responsible for slur by a punter ) , or whether it be a publishing house of the in sequence ( in which glasses instance it would be guilty of calumny since, as publishing house, it has control over content ) . The justice found Prodigy in the wrong of vilification on the justification that phenomenon have good publicized policy for monitoring every bit good as censor content into its statement suites, and therefore execute like a publishing house. On the former manus, in a parallel instance associating CompuServe, the referee ruled that the company be non guilty of libel because it did non use any tally over treatment country content and so acted merely as a slot machine to a certain extent than a publishing house. Internet Issues Involving Privacy Business and way have ever serene information on the subject of folks, families, the market, etc. from get downing en path for terminal studies, interview, etc. In general, the personality on the topic of whom in sequence was populating being collected knew that this be being done. On the other manus, by manner of the Internet every bit good as telecommunications, engineering presently available makes it possible to enter and/or hint every chink or interaction by a client shoping the web, missing their acquaintance. This have raised issue about the person s true to maintain his or her non public with concerns workss and in bend classified. The Federal Trade occupation ( FTC ) has outlined several factors with the purpose of must regulate the anthology or usage of in rank. These are given below ( largely quote from Greenstein, 2000 ; p. 73 ) : Notice: habitues must be made awake of an entity s in bend patterns before delicate in bend is gather. Choice. Regulars should be prearranged the juncture to consent or agree any secondary usage ( uses other than the giving out of a affair ) of information. Lesser uses include notice or remove of informations to 3rd party. Therefore, this would stand for that the determined implicated in the topic would non direct them electronic mails in relation en path for former merchandises otherwise buy or make to be hold their talk to or in rank to any former company non there their say-so. Entree: clients must be able to entree their private informations every bit good as reappraisal it missing notable holds. They ought to besides be able to without jobs with rapidly correct erroneous particular in bend. Integrity and Security: The facts sing consumers non public in sequence should be procedure in such a system that the in rank is exact. The information should and be kept non to be unwraping as it is processed, transmit and stored. This make it required for ISPs and e-commerce unit to do on manus secure communicating with storage of figures. Enforcement: frequenters must hold some clear resources to undertake the location if any of the beneath description is desecrated. Every ISP and e-commerce unit should seek to endeavor to run into the privateness guidelines laid down by the FTC. The U.S. authorities has given private industries the chance to develop their ain guidelines sing the privateness rights of grownups. However, a recent study by the FTC indicated that private industries have, in general, failed to develop their ain criterions sing privateness. They found that 85 per centum of 1,402 sites surveyed collected personal information but did non hold any information about privateness policies. Management Summery EasyJet is through now nutrient readying to purchasing traveler by runing get downing outer metropolis airdromes, but it desires to supplementary introduce its services to pull the persistent accomplishment tourist. Extension into Middle-East, Russia, Asia and Africa must be ingredient of any self-motivated participant in the air hose industry in the visage of intense hostility inside Europe and saturate require. The development of the low rate souk will decelerate losing well in the following five old ages which will augment operating spending. So EasyJet, which has really susceptible working boundaries must explicate an unambiguous program to prevail over this hurdle without comprise its no-frills betterment. The air hose must do a distinguishable program to develop into low rate middling pull subdivision as the bantam draw paths are victory filled up. With suming up a petite more of forces on its flights, it must be able to squarely acclimatise to this country. EasyJet should augment its beginnings of auxiliary returns in-flight and on sentiment to decrease its susceptibleness to external services non below it s managed. The deserving monetary value portion to which EasyJet is mark is bound to augment in information, but every bit good the diverseness of alternate gettable to them is besides turning. So EasyJet has to work out scheme to maintain clasp of patronages and concept client fidelity. Decision Easy Jet s chief strength every bit good its trade scheme has been the violent, colorful selling move towards adopted by its ex-chairman Sir Stelios which have enable the trade name name to do really elevated call to mind and gratitude. Hopefully these findings carry on and function the concern good in the aggressive market. But Easy Jet has to spread out its vision to going a comprehensive participant by comforting its current cautious concern representation. This is really imperative as the up to day of the month European market would positively acquire afloat and as the LCC commercialism is stirring towards consolidation it has to look for new avenue for addition and development.

How to Increase Your Happiness by Giving Gifts

How to Increase Your Happiness by Giving Gifts I saw a post on Facebook this week from a mom who is advocating that all families get inexpensive gifts for their children so that kids with less aren’t â€Å"heartbroken.† I’m no social economist, but I’m pretty sure if this mom got her way, it would not be good for the global economy. And, while I’m also not a huge fan of conspicuous consumption and I’d like to see everyone getting meaningful gifts for their children, something struck me as â€Å"off† about trying to protect poor children from the pain of seeing other children get big fancy gifts. Isn’t it more important that we all appreciate the value of the gifts we are given? And that we put care into the gifts we give? Studies have shown that giving gifts is a source of happiness even more than receiving them. As reported by Harvard-trained researcher Shawn Achor in his Success Magazine article, â€Å"How (And Why) To Give The Perfect Gift,† â€Å"people who are constantly giving to their families and friends are significantly happier than those who are not.† Regardless of the gift, says Achor, it’s the thoughtfulness that counts- not only for the receiver, but for the giver too. Increasing the anticipation and time put into gift choice and, when applicable, gift creation, gives more joy to the person giving! Even if the recipient doesn’t appreciate the gift as much as the giver desired, the giver has had weeks or months of joy leading up the moment of giving. That’s worth a lot. Choosing the Right Gift I’m in a leadership group where we throw birthday parties for every member of the group and purchase gifts for the birthday boy or girl. The process of choosing a gift is always enlightening. We want it to be something they’ll enjoy, that they wouldn’t get for themselves, and that they won’t throw in the corner and never use. We prefer not to default to Amazon gift cards since we want to show that thought was put into the gift- even if the person has been in our group for only a week! To jump start the process, we get a list from the recipient of things they would want, and we collaborate from there. Gifts have included energy healing sessions, movie popcorn machines, shirts and ties, cologne, and tickets to Disney World. Without fail, the gifts we give hit the mark and we all get to watch birthday person’s excitement when they discover what we’ve given them. When we know people well, it’s usually easy to choose a gift that will light them up, whether that’s something we make by hand, a computer-generated photo album, or an expensive electronic gadget (drone anyone?) I recently discovered the â€Å"subscription-box† option where you can give someone a monthly box of something they will love! In particular, BetterBox seems like a thoughtful choice: a service which delivers monthly boxes with themes like gratitude, creativity, better sleep, and paying it forward. What a great gift for someone who can use incentive for self-care or slowing down! If are close to someone, you’ll probably be able to find the perfect box subscription for them- and it will last all year! Creating Satisfaction There are all kinds of ways to make gift-giving satisfying and joy-inducing for everyone involved. Choosing a charity to give money too has become another popular, and fulfilling, option. One thing’s for sure: Throwing money at a last-minute gift won’t produce a lot of joy- while regardless of cost, a thoughtful gift will bring light to both the giver’s and the recipient’s lives. To the mom on Facebook, I say this: Instead of trying to limit the types of gifts other people give to their kids, how about starting a campaign for all of us to be thoughtful about our gifts, and to value thoughtfulness over price tag, no matter what our budget? Now that would be a cause I could support with gusto.

Design Process Technical Research Paper Example | Topics and Well Written Essays - 750 words - 2

Design Process Technical - Research Paper Example Other features comprise of applications that manage the phones music and other apps. This paper focuses on the technical analysis of the smart watch device, specifically the Apple watch. The CEO, Tim Cook introduced Apple watch device at the Apples Sept. 2014 special event keynote. This was done alongside the introduction of the new iPhones, that is, iPhone 6 and iPhone 6 Plus. The product’s user-friendly interface and sleek design ensures it conforms to the companys other widespread Apple consumer products (Johnson, 2015). The Apple Watch was specifically designed to work with the iPhone 5 devices or that of a later version. The watch mandates the presence of the iPhone for it to work well since it has limited functionalities when it is placed far off from the phone. The Apple Watch consists of integrated inventions and technological advancements placed on the software and hardware of the device (Johnson, 2015). The smart watch has a simple user interface (UI) design that enables the end user to easily interact with it using sound, sight and touch. Apart from the anticipated utilities incorporated in this device such as messaging, picking calls, finding directions, keeping appointments and playing music, the device has additional high functionality that facilitates processing payments. Moreover, the smart watch has the ability for monitoring the human heart rate and in other particular cases, it can be programmed to open or unlock electronic doors. It apparently serves the need of keeping time, which it is incredibly accurate at, besides doubling up as an attractive fashion accessory that possesses lots of customizable apps (Johnson, 2015). On the right side of the smart watch device, that is, if an end user is viewing the watch’s face, there exists a knob which the Apple tech team refers to as the Digital Crown. Its main function on the Apple Watch is to function as an input device that lets the end-user perform various

New media Essay Example | Topics and Well Written Essays - 500 words

New media - Essay Example New Media The beginning of new media technologies has certainly resulted in the creation of way for scientific revolution around the globe and it continues to revolutionize the universal, communal, and financial settings of nations applying these technologies. It is interesting to consider that urbanized nations have turn into ‘knowledge societies’ as a result of this technological revolution and the majority of developing nations are making effort to bridge the digital divide by promoting the utilization of new media technologies. Digital divide exits in developing and under-developed nations because the majority of individuals still have no access to new media technologies. This is perhaps because of the fact that new media technologies are not available in the region where they live or because they cannot meet the expense of using such facilities (Gane & Beer, 2008). The emergence of new media technologies has affected hypothetical as well as practical suppositions re garding the part of technology in socio-economic growth.

Crisps and Snacks Essay Example for Free

Crisps and Snacks Essay Walker Crisps control the largest part of the crisps market in the United Kingdom, but lost significant market share three years ago when consumers began turning to other forms of snack. Furthermore, as the populace is made increasingly aware of the poor nutrition of some snack foods, the high salt content, and high fat content, they appear to be turning away from brands perceived as less healthy. Unfortunately, despite a revamping of products in 2006, most crisps products are viewed as less healthy and nutritious than alternatives such as cereal bars. . National campaigns designed to improve the quality of school lunches were effective at turning parents away from crisps as a lunchbox staple and adult health campaign have lead people to consider other snack options including fruits, nuts, yogurt and cereal bars. In addition, there is some indication that a declining birth rate has also negatively impacted demand for crisps as they tend to be most popular among the males in their teens and early twenties. Older and more affluent snackers choose other options including specialty, private label crisps, corn-based snacks and gourmet crisps with exotic flavors. It also seems clear from evidenced reported by Mintel analysis of the snack food market that there are some areas in which crisps cannot compete, as some consumers, particularly women seem attached to chocolate and sweet biscuits as a preferred indulgent snack. And, there is a marketing nightmare brewing. While crisps must shed their image as fatty, over-salted snacks with no nutritional value if they are to maintain their market share in a health-conscious environment, evidence suggests that men in particular do not want to eat something labeled as â€Å"diet† or â€Å"healthy†. The key appears to be a serious media campaign to change the way people think about crisps. Evidence suggestions that the three trends most likely to impact the crisps market are: a desire to purchase healthier snacks, a desire for classier snacks, and a desire to eliminate snacking in general. The Move toward Healthier Snacks The evidence is clear that the trend in snacking is to find healthier alternatives. Walker crisps was able to regain some of its lost market share in 2006 with the introduction and promotion of healthier, â€Å"baked† varieties, but still faces an uphill battle. In a recent poll, nearly half of the consumers questioned said they would be willing to spend more to be able to buy foods that were free from chemical additives (Mintel, 2007). Since many so-called â€Å"diet† foods are laden with chemicals ranging from preservatives to artificial sweeteners, this may be a market niche that Walkers could exploit with an all-natural crisp. However, it will take a serious marketing campaign to educate consumers about the â€Å"dangers’ hidden in other snack foods. Mintel’s analysis of Walkers marketing expenditures over the last three years has indicated that they have begun to see the value of print advertising that explains the benefits of their newer, â€Å"healthier† product lines. However, it seems likely that Walkers will have to consider a new multimedia advertising campaign that redirects the way people think about crisps. A strict marketing campaign that shows crisp consumption as part of a healthy diet could also help the company retain market share. Currently, consumers are increasingly turning to other snack options in the belief that they are healthier than crisps. It might be advantageous to do a head to head comparison between crisps and several other snacks demonstrating the relative fat content, calories and other nutritional information. For example, the Mintel study showed that 23 percent of consumers snack on cereal bars, often in the belief that they are a healthy sack. However, reading a product label makes it clear that the average cereal bar has as many calories and carbohydrates as a bag of baked crisps. Walkers also needs to continue with current advertising campaigns which explain the change in oils used to create the crisps and the reduction in salt. All of these combined attacks on accepted nutritional ideas can help to recreate crisps in the minds of the consumer. Furthermore, Mintel analysis shows that consumers are less likely to buy branded products or healthy products when buying for use in entertaining. As part of their overall health campaign, Walkers might want to consider an advertising campaign similar to the ones used by American beer companies. â€Å"Friends don’t let friends drink bad beer† could become something along the lines of â€Å"Show your friends you have great taste, buy walker crisps. † Though the concept is a bit loose, it could be refined and would likely results in increased sales for Walkers. The Move to Classier Snacks Another interesting trend within snack food is the move toward hand-cooked or gourmet crisps. These premium brands tend to be smaller manufacturers instead of multinational corporations like Walkers, which is a division of PepsiCo. These brands are gaining in popularity among more affluent, educated consumers. They have shown a preference for exotic flavors like â€Å"Thai sweet chili† and sea salt and malt vinegar instead of the standard crisps (Mintel, 2007). To that end, it is in the best interest of Walkers to continue to expand their line of premium crisps and to develop new flavors that are likely to appeal to consumers. Within this market, it is also important to appeal to the health conscious consumer, so any effort that can be made to create these new flavors using infused oils and natural spices instead of something cooked up with chemicals is a plus (Mintel, 2007). These consumers are more educated and therefore more likely to be well-informed about the products that they are putting into their bodies. These consumers are in many ways the perfect target for an educational advertising campaign which asks why they are depriving themselves of the textures and flavors they love just so that they can eat a cereal bar that tastes like cardboard. This is also a good market to explore because this demographic is less concerned about the price and more concerned about giving themselves a special treat. Often, hey view everything they eat, drink and wear as a form of status symbol and Walkers would do well to establish their premiums brands within this niche. An advertising campaign that reminds consumers that doing something nice for themselves should also taste good would play well to this demographic. The Move Away from Snacking As part of a health-consciousness campaign, citizens of the United Kingdom are being taught that snacking between meals is leading to the Britain’s obesity problem and should be cut out (Mintel, 2007). According to the Mintel poll, fewer people every year admit to eating between meals. While this may be a factor of people not admitting to themselves what their true behavior patterns are, it can mean that they are not planning ahead for snacking and not purchasing traditional snack foods like crisps. One of the best ways to deal with this would be another form of reeducation for the populace. Though dietary requirements are in an ever-changing state of flux as science learns more and more about how the body works, many diets argue that five or six small meals a day maintain blood sugar levels better than the traditional three meals a day. So, even if the addition is simply mid-morning and afternoon tea, Walkers and other snack providers need to change the way the United Kingdom thinks about snacks. Again, the goal is not to have crisps replace full meals like breakfast, but crisps with tea might be a marketing ploy that Walkers could successfully market especially in terms of their premium, exotic brands. Acknowledging that they are competing with scones and sweet biscuits and everything else for every moment the consumer chooses a snack is imperative to Walkers efforts to maintain their market share. Conclusions The simple truth is that snack foods are facing an increased amount of competition every day with more and more companies looking for alternatives to the standard potato crisp. Therefore, companies which rely on crisps as a major segment of their brand identity must find new ways to market and appeal to consumers. Since we have established that current buying behavior seems to be based on perceived nutritional value, perceived class and the perception that snacking makes you fat, an aggressive marketing campaign designed to challenge these notions and change them is necessary. Walks must change the perception of crisps as an unhealthy waste of calories and a blase snack. They must jazz it up and create a desire for people to incorporate crisps into their daily diet. Otherwise, they will continue to watch their market share slip away. WORKS CITED â€Å"Crisps and Snacks†, Mintel Reports, May, 2007.

Intrinsic motivation Essay -- essays papers

Intrinsic motivation Young children are compelled to learn because of their natural curiosity in life. Older children seem to need a push in the direction to learn. This describes the two types of motivation. Intrinsic motivation describes the young child. It is motivation from within and the desire someone feels to complete a task, including natural curiosity. Intrinsic motivation is anything we do to motivate ourselves without rewards from an outside source. â€Å"In relation to learning, one is compelled to learn by a motive to understand, originating from their own curiosity† (Rehmke-Ribary, 2003 p.intrinsic). There are different things a teacher can do to trigger this type of motivation in students. â€Å"Some examples of intrinsic rewards are task completion, feedback or result, acquisition of knowledge or skills, and a sense of mastery† (Witzel, 2003 p.88). When intrinsic motivation is mastered in a student, extrinsic motivation becomes null. This student will now be motivated to do things for his or herself without the presence of a tangible reward. This child will have much hope for success in the future. Extrinsic motivation When a student needs that extra boost to do well in school, many times this student becomes engaged for a tangible reward of some type. This describes extrinsic motivation. Extrinsic motivation is the will to do something based on encouragement from an outside source. This type of motivation is said to not be productive for the future. Many times, teachers use extrinsic motivation in the classroom. It may be productive for that class, but the student will continue to have problems with motivation in the future. When a child completes a task or behavior based solely on a reward, t... .../cet/TAs/nuggets/sec2_4.html Nancy E. Perry, Karen O. VandeKamp, Louise K. Mercer, Carla J. Nordby. Investigating Teacher-Student Interactions That Foster Self-Regulated Learning. Educational Psychologist, Volume 37, Number 1 (March 1, 2002) Retrieved from the web on May 5, 2003 http://ernesto.ingentaselect.com/vl=2593702/cl=45/nw=1/fm=docpdf/rpsv/catchword/erlbaum/00461520/v37n1/s2/p5_s.pdf Tubman, Jonathan G. The Influence of Parental and Peer Attachment On College Students’ Academic Achievement. Psychology in the Schools, Vol. 39(5), 2002 Wiley Periodicals, Inc. Published online in Wiley InterScience. Retrieved from the web on May 5, 2003 at http://download.interscience.wiley.com/cgi-bin/fulltext?ID=97517456&PLACEBO=IE.pdf&mode=pdf Merriam-Webster’s Dictionary Online. 2003. Retrieved from the web on May 5, 2003 at http://www.m-w.com/cgi-bin/dictionary

Digital Age and Global marketing

Today in the area of sales and marketing, digital age or the age of internet has helped the marketers to connect to customers to help dramatically get associated with the various business processes and the rules there-of. The creation of a Digital age by getting equipped with vast web capabilities and technologies is the requirement in today’s information age to satisfy the informative demanding customer. Internet thus has helped as an important tool under the promotional mix categorized as a means for Direct Marketing.If marketers adopt it meaningfully, if they are in a position to conduct a dialogue based discussion on the web portal, if they can initiate a conversation between the customer and the firm, then it is considered to be the greatest strength of the company who will result in predicting the best business drivers required. Thus as we also are consumers of certain products, getting internet promotions pre-sales and post-sales is the need of the hour and is the cheap est form considered. But this web-based age does encourage networking between stakeholders and partners, having trade and consumer associations and person-to-person marketing.In the digital age marketing scenario, time and speed are the most important as it is also used as a tool to educate and inform the masses. Brick and click has thus proved to be advantageous to our digital consumers in the arena of cyber culture (Gmii. com, 2001). Prospective customers are definitely affected by privacy and hence would always prefer personal contact. Digital age should act as an advancement to develop another means for marketing but shouldn’t substitute the sales force.Despite the huge advantages of Digital Age, consumers are very secretive to have a transaction online because it affects their privacy which forces them to lose power of their personal issues. Surveillance by using technology to capture the personal information by using listening and spying devices in the age of dataveilla nce is what customers are skeptical about. Businesses should therefore develop something called as a trust infrastructure which vouches for the safety of information and builds better relationships. Thus buyers and sellers should transact without disclosing the identity and the authenticity of the other.Therefore consumers themselves must be given the control to use the digital age of media only if they feel the firm is worth relying upon. Consumers’ in-turn has to be very vigilant about the transactions they conduct on the web (Zwick, D. et al. 1999). A double bottom line system could be beneficial to the firm but it takes time to get successful results. Considering revenue diversification, mission and focusing on the cost effectiveness the best results could be achieved for which Digital age of marketing would facilitate the process in a speedy manner (Iff. org, 2008).

Value Judgment and Consumerism: Evaluating American Consumer Culture

This essay argues that American consumer culture is largely driven by the economic, social and psychological landscape of consumption- which blurs the distinction between needs and wants of American consumers. Values of goods and products are therefore judged on the basis of how they satisfy personal wants instead of the intrinsic value of the products or services. However, while this is the case, American consumers have become more demanding and particular with products and services.The irony shows that Americans are driven by a consumerist culture; consumption and value judgment are made based on the personal and aesthetic value of products but competition is making consumers more knowledgeable in choosing their products. American Culture of Consumption Consumption in American society has been regarded as a standard of living and a way of life- the bulwark of which is fuelled by a commodity culture that emanates from the abundance in production and from a sociological point of view , a way to distinguish and create bonds with each other (Friedman, 2).Consequently, it is not only the economic and sociological value that determines how Americans values goods and services- to a large extent, the psychological impact of consumption particularly the emotional gratification which has been celebrated and integrated in popular culture drives the value of goods and services regardless of their true meaning to the American consumer.Significantly, American consumer culture rests on the principle that people work because they want to have the material things that they think they need- things that their social circle has or even people in mass media. To a large extent, American consumer culture is fuelled by big businesses which seek to make consumerism of every American a trend rather than a pursuit of better value. Fundamentally, this hastens the ability of American consumers to draw the line between what is needed and what is wanted thus, making mistaken valuation of pr oducts and services.First, consumerism in American society is largely driven by mass media which largely dictates the value of products and services. Consumers’ belief in the value of an object is a construct that is driven by companies seeking to attain profitability- with the aid of mass media, companies capitalize on value creation consumers are made to want a product and are made to need them regardless if they really need the product or service (Plaster and Alderman, 2).The control of companies on the perception of the consumers on the value of the product and services in turn alters the psychological and social acceptance of a product- the more popular a product is, the higher the value it has according to the society. Thus, popular culture becomes more than an individual construct but rather, it becomes a social construct to which valuation of products and services are manufactured in the media and consumed by the American public. For instance, the I-pod by Apple is no w considered by any American youth to be a necessity.This is not the case for countries in Africa and to several countries in Asia. However, due to the massive influence of mass media, owning an I-pod is now considered as a necessity instead of being a fancy product. This is because American popular culture has accepted and embraced the trend thus, making its way into the lifestyle of the people. Essentially, the value of an I-pod or a product for that matter becomes prominent. This is regardless of whether it is needed to survive.Second, inability of American consumers to value products based on its intrinsic merits emanates from the materialist-fuelled society. Essentially, American consumer culture emerged from the association of materialism with that of the family, sexuality and the individual- realities that have given the essence of existence and in order to be participants within the American culture (Agnew, 4). The association of social status and importance has been related to consumerism- the more one consumes, the higher the social standing one attains.Thus, the belief of consumers that getting or buying the most expensive brands would make their social standing better is again fuelled by the business environment and mass media. Due to societal pressure which can come from the family and one’s social circle, American consumers become susceptible to the creation of needs and in the process, disregarding their personal perception or valuation of a product. For instance, while mainstream society values affordable products, the need to get the latest models and the best brands drives competition to create brand names that precedes their reputation.This is the reason why surplus goods are abundant and midnight sales are frequent. The insatiable drive to get the new products that neighbors or relatives have further blurred the accurate valuation on the real value of the product. However, while mainstream American consumers neglects the intrinsic va lue of the product they are purchasing, another group of American consumers have emerged in recent years- those who have been advocating ethical and pragmatic consumption.Valuing a product or service according to Cohen, Comroy and Hoffner (67) necessitates the consideration of ethical consumption when making ordinary purchases in order to lessen the exploitation of the environment and the natural resources as well as the indiscriminate use of cheap labors to produce affordable and quality goods. This stream of consumers’ advocates for the vigilance and empowerment of the American public in choosing the products or services those are basic and fundamental to survival.While this has yet to receive much support in the society, this movement is gradually taking ground. Finally, with the advent of internet and technological revolutions, consumerism in American society is further heightened. The easier access to products and goods oftentimes, without looking at the products further diminishes the ability of consumers to make an accurate valuation of the products. Conclusion Essentially, American society values consumerism and materialism and in the process, the distinction between consumer needs and consumer wants have become indistinct.To a considerable extent, the inability to distinguish between the two has propelled the inability of most consumers to value products and services. Thus, while there are segments of the society that has opposed this type of consumer culture, the predominant and mainstream American culture continues to consume and spend on products that they may know little or nothing about. Works Cited Cohen, Maurie, Comrov, Aaron and Hoffner, Brian. â€Å"The new politics of consumption: Promoting sustainability in the American marketplace.† Sustainability: Science, Practice and Policy. 1, 1(2005): 58-76. Plaster, Gary and Alderman, Jerry. â€Å"Customer value creation: A platform for profitable growth. † Charter Consulting. 1 (2006): 1-7. Friedman, Monroe. â€Å"The consumer culture research landscape. † The Journal of American Culture. 30, 1(2007): 1-5. Agnew, J. C. ‘‘The Consuming Vision of Henry James. ’’ The Culture of Consumption. Eds. R. W. Fox and T. J. J. Lears. New York: antheon, 1983.

Qué es NOA1 y NOA2 en las peticiones de green card

Quà © es NOA1 y NOA2 en las peticiones de green card   Si has enviado una solicitud al USCIS pidiendo una tarjeta de residencia para un familiar o una visa para tu prometido recibirs NOA1 y NOA2. Pero,  ¿quà © son y para quà © valen? Antes de empezar a explicar que son NOA1 y NOA2 recordar que en peticiones de familia: Los ciudadanos americanos pueden solicitar la tarjeta de residencia (conocida popularmente como greencard) para sus esposos, hijos, padres y hermanos. Tambià ©n pueden solicitar una visa K de prometido para sus novios/as cuando la intencià ³n es casarse inmediatamente. Sin embargo, los residentes permanentes legales sà ³lo pueden reclamar los papeles para sus esposos y para sus hijos solteros. En el caso de matrimonios, los beneficios migratorios se reconocen tanto a las parejas conformadas por un hombre y una mujer como a las de dos hombres o dos mujeres. Quà © es el NOA1 Cuando envà ­as al Servicio de Inmigracià ³n y Ciudadanà ­a (USCIS, por sus siglas en inglà ©s)  una solicitud para una visa de prometido o una tarjeta de residencia para un familiar, el gobierno te envà ­a un documento conocido como NOA1 o tambià ©n como I-797 para comunicarte que ha recibido la documentacià ³n. NOA son las siglas en inglà ©s de Notice of Action, o nota de accià ³n. Es importante por varias razones. La primera es que contiene un nà ºmero (track number) con el cual puedes verificar por internet el estatus de tu caso. Adems, ese documento seà ±ala la fecha exacta en la que se recibià ³ la documentacià ³n (received date). Esa fecha se convertir en el NOA2 en la fecha de prioridad en el caso de tarjetas de residencia sujetas a cupos anuales. Es decir, aquellas en las que hay que esperar a que haya visas de inmigrante disponibles para darle al solicitante ya que sà ³lo se puede dar un nà ºmero limitado por aà ±o que es inferior al nà ºmero de solicitudes, y de ahà ­ los retrasos y esperas en situaciones como peticiones hechas por residentes permanentes, o las hechas por ciudadanos para sus hermanos. Quà © es el NOA2 El NOA2, que tambià ©n se conoce como I-797C por ser ese el nà ºmero que aparece en el documento, notifica que la peticià ³n ha sido aprobada. Eso no quiere decir que la green card se va a aprobar, sà ³lo que la fase inicial -que hay realmente situacià ³n de parentesco para pedir la residencia- ha sido aprobada. Tampoco quiere decir que ya se acabà ³ el proceso, sino que se pasar a la fase de ajuste de estatus si la persona para la que se ha pedido la tarjeta de residencia est ya en Estados Unidos y puede hacerlo o a la fase de Centro Nacional de Visas (NVC, por sus siglas en inglà ©s) y posteriormente de tramitacià ³n consular, si est en el extranjero.   Adems, tener en cuenta que: hermanos, hijos mayores de 21 aà ±os e hijos casados de cualquier edad de ciudadanos americanosesposos e hijos solteros de residentes permanentes tienen que esperar en el NVC por una visa disponible para ellos. Puede tomar aà ±os, incluso muchos. Verificar su fecha de prioridad del NOA2 con la publicada cada mes por el boletà ­n de visas. Cà ³mo pedir en 10 pasos la green card para un hermano. La tramitacià ³n sirve para entender cà ³mo es todo el proceso de peticiones familiares cuando el pedido est en una categorà ­a sujeta a là ­mites anuales.  ¿Quà © pasa si se extravà ­a el NOA2? Si segà ºn el rà ©cord del USCIS el documento fue enviado pero se extravià ³ por correo o se recibià ³ pero por alguna razà ³n se guardà ³ pero no se encuentra es posible pedir un duplicado del mismo llenando la planilla (forma) I-824.  ¿Cunto tiempo pasa entre el NOA1 y el NOA2? No hay un tiempo exacto y varà ­a mucho de caso a caso, dependiendo muchas veces del trabajo que tengan acumulado en la oficina del USCIS en la que se tiene que tramitar. Adems, habr ms demora si se recibe uno o varios RFE (request for evidence), donde Inmigracià ³n pide informacià ³n o documentacià ³n adicional. Si no hay RFE se estima que si ha transcurrido ms de seis meses desde que se recibià ³ el NOA1 y no se ha recibido el NOA2 es aconsejable llamar al USCIS a la oficina donde se tramita la solicitud y preguntar. En casos muy excepcionales se puede producir un retraso del USCIS que es ms grande de lo habitual para un tipo de trmites. En estos casos, consultar con un abogado para analizar si procede demandar mediante un writ of mandamus.  ¿Quà © pasa si la solicitud no es aprobada? Si el USCIS responde no a la peticià ³n de una tarjeta de residencia -tambià ©n conocida como greencard- para un familiar o una visa de prometido es posible apelar esa decisià ³n. Test Toma este quiz o  test sobre la residencia permanente para asegurarte de que sabes lo principal sobre el proceso de tramitacià ³n y sobre cà ³mo conservarla, una vez que se saca.

Sample Responses to a College Deferral Letter

Sample Responses to a College Deferral Letter If you applied to college through an Early Action or Early Decision option, you may find that youve been neither accepted nor rejected, but deferred. Many applicants despair when their application for early admission ends up in this frustrating limbo for it feels much like a rejection. It is not, and you can take steps to improve your chances of getting admitted with the regular admission pool. One easy step is to write the college a response to your deferral letter. Key Takeaways: Responding to a College Deferral If you have new information that could strengthen your application, share it with the admissions folks. This can include improved test scores, a new award, or a new leadership position.Be positive: reaffirm your interest in the school, and dont let your anger and frustration at being deferred darken your letter. Be careful not to suggest the admissions folks made a mistake.As with all written parts of your applications, pay careful attention to grammar, punctuation, and style. Colleges want to admit students who write well. Always remember that if the college did not think you had the qualifications necessary to be admitted, you would have been rejected, not deferred. Essentially, the school is telling you that you have what it takes to get in, but they want to compare you to the full applicant pool. You simply didnt stand out quite enough to be admitted with the early applicant pool. By writing to a college after being deferred, you have the opportunity to both reaffirm your interest in the school and present any new information that might strengthen your application. So, dont panic if you received a letter of deferral after applying to college through  early decision  or  early action. Youre still in the game.  First, read through these  7 tips on what to do if deferred. Then, if you think you have meaningful new information to share with the college that has deferred your admission, write them a letter. Sometimes you can write a simple  letter of continued interest  even if you dont have new information to share, although some schools explicitly state that such letters are not necessary, and in some cases, not welcome (admissions offices are extremely busy in the winter). Sample Letter from a Deferred Student Below is a sample letter that would be appropriate if deferred. Caitlin has a significant new honor to report to her first choice college, so she certainly should make the school aware of the update to her application. Note that her letter is polite and concise. She doesnt express her frustration or anger; she doesnt try to convince the school that theyve made a mistake; instead, she reaffirms her interest in the school, presents the new information, and thanks the admissions officer. Dear Mr. Carlos, I am writing to inform you of an addition to my  University of Georgia  application. Although my admission for Early Action has been deferred, I am still very interested in UGA and would very much like to be admitted, and therefore I wish to keep you up to date on my activities and achievements. Earlier this month I participated in the Siemens Competition in Math, Science and Technology in New York City. My high school team was awarded a $10,000 scholarship for our research on graph theory. The judges consisted of a panel of scientists and mathematicians led by former astronaut Dr. Thomas Jones; the awards were presented at a ceremony on Dec. 7. Over two thousand students entered this competition, and I was extremely honored to be recognized alongside the other winners. More information on this competition can be found through the Siemens Foundation web site: siemens-foundation.org/en/. Thank you for your continued consideration of my application. Sincerely, Caitlin Anystudent Discussion of Caitlin's Letter Caitlins letter is simple and to the point. Given how busy the admissions office will be between December and March, short is important. It would reflect poor judgment if she were to write a lengthy letter to present a single piece of information. That said, Caitlin could strengthen her letter slightly with a few tweaks to her opening paragraph. Currently she states that she is still very interested in UGA and would very much like to be admitted. Since she applied Early Action, we can assume that UGA was among Caitlins top choice schools. If so, she should state this. Also, it doesnt hurt to briefly state why UGA is a top choice school. As an example, her opening paragraph could state something like this: Although my admission for Early Action has been deferred, UGA remains my top-choice university. I love the energy and spirit of the campus, and I was truly impressed by my visit to a sociology class last spring. I am writing to keep you up to date on my activities and achievements. A Second Sample Letter Dear Mr. Birney, Last week I learned that my application for early decision at Johns Hopkins was deferred. As you can imagine, this news was disappointing to me- Johns Hopkins remains the university Im most excited about attending. I visited a lot of schools during my college search, and  Johns Hopkinss program in International Studies appeared to be a perfect match for my interests and aspirations, and I loved the energy of the Homewood Campus. I want to thank you and your colleagues for the time you put into considering my application. After I applied for early decision, I received a couple more pieces of information that I hope will strengthen my application. First, I retook the SAT in November and my combined score went from 1330 to 1470. The College Board will be sending you an official score report soon. Also, I was recently elected to be the Captain of our school Ski Team, a group of 28 students who compete in regional competitions. As Captain, I will have a central role in the teams scheduling, publicity and fund raising. I have asked the teams coach to send you a supplemental letter of recommendation that will address my role within the Ski Team. Many thanks for your consideration, Laura Anystudent Discussion of Laura's Letter Laura has good reason to write to Johns Hopkins University. The 110 point improvement on her SAT scores is significant. If you look at this  graph of GPA-SAT-ACT data for admission to Hopkins, youll see that Lauras original 1330 was on the lower end of the accepted student range. Her new score of 1470 is nicely in the middle of the range. Lauras election as Captain of Ski Team may not be a game-changer on the admissions front, but it does show more evidence of her leadership skills. Especially if her application was originally light on leadership experiences, this new position will be significant. Finally, Lauras decision to have a supplemental  letter of recommendation  sent to Hopkins is a good choice, particularly if her coach can speak to abilities that Lauras other recommenders did not. Don't Make the Mistakes in This Letter The letter below illustrates what you should not do. Brian asks to have his application reconsidered, but he does not present any significant new information for reconsidering the decision. The increase in his GPA from a 3.3 to a 3.35 is fairly trivial. His newspaper has been nominated for an award, but it has not won the award. Moreover, Brian writes as if he has been rejected, not deferred. The university will look at his application again with the regular pool of applicants. The biggest problem  with the letter below, however, is that Brian comes across as a whiner, an egotist, and an ungenerous person. He clearly thinks very highly of himself, placing himself above his friend and making much ado about a modest 3.3 GPA. Does Brian really sound like the type of person the admissions officers will want to invite to join their campus community? To make matters worse, the third paragraph in Brians letter essentially accuses the admissions officers of making a mistake in admitting his friend and deferring him. The goal of Brians letter is to strengthen his chances of getting into college, but questioning the competence of the admissions folks works counter to that goal. To Whom It May Concern: I am writing in regards to my deferral for admission to Syracuse University for the fall semester. I received a letter earlier this week informing me that my admission had been deferred. I would like to urge you to reconsider me for admission. As you know from my previously submitted admissions materials, I am a very strong student with an outstanding academic record. Since I submitted my high school transcript in November, I have received another set of mid-year grades, and my GPA has gone up from a 3.3 to 3.35. In addition, the school newspaper, of which I am assistant editor, has been nominated for a regional award. Frankly, I am somewhat concerned about the status of my admission. I have a friend at a nearby high school who has been admitted to Syracuse through early admissions, yet I know that he has a somewhat lower GPA than mine and has not been involved in as many  extracurricular activities. Although he is a good student, and I certainly do not hold anything against him, I am confused about why he would be admitted while I have not been. Frankly, I think that I am a far stronger applicant. I would very much appreciate it if you could take another look at my application, and reconsider my admissions status. I believe I am an excellent student  and would have much to contribute to your university. Sincerely, Brian Anystudent A Final Word on Responding to a Deferral As with any communication with a college, youll want to pay careful attention tone, grammar, punctuation, and style. A sloppily-written letter is going to work against you, not strengthen your application. Finally, keep in mind that writing a letter when deferred is optional, and at many schools it wont improve your chances of being admitted. You should definitely write if you have compelling new information to present (dont write if your SAT score went up just 10 points- you dont want to look like youre grasping). And if the college doesnt say not to write a letter of continued interest, it can be worthwhile to do so.

Possible challenges and opportunities facing Argentina Research Paper

Possible challenges and opportunities facing Argentina - Research Paper Example For example, business people come together at an international level to brainstorm about business policies. Economic expansion is the increase in level of services and goods and increase in level of economic activities. Gross Domestic product (GDP) is used to measure level of economic expansion. GDP is the total value of goods and services produced within the country’s boarder. An increase in gross domestic product of a country implies that economy is expanding while decrease in GDP will imply decline in economy (Eitzen and Zinn 22). Challenges and Opportunities Facing Argentina One of the opportunities that exist in Argentina is the possibility of increased trade output. Though Argentina is facing a number of challenges, there exist an opportunity of a wider market that has opened up due to globalization. The country can now expand its production potential in various industries, especially, food processing sector to cater for the wider market. This will enable the country to improve its balance of trade, strengthen its domestic currency and improve its GDP. However, this opportunity gives rise to a challenge to the government in developing a sound economic strategy to create an environment for expansion of industries (Nayyar 94). The government can, however, take advantage of the greater access to knowledge and resource people to develop a sound strategy. Argentina has the opportunity to develop specialized skills among its population and utilize superior technology in its production. Globalization provides an opportunity for Argentina to access the latest technological improvement in the world. This provides it with the most effective methods of production. The producers are able to reduce the cost of production, apply specialization and improve the quality of the final product for both internal and external market. As a result the producers can hire more workers, and improve quality leading to better standards of living. The producers also face the ch allenge of high cost of acquiring external experts to impart skills to the citizens in the country. It is also a challenge to obtain the initial capital to obtain the superior equipment technology equipment due to high initial cost (Greenaway et al 51). Argentina can use globalization to obtain foreign investor to invest in the sectors identified as of key interest. This will enable the government to rip from the benefit of increased output and access of products in the country as well as training of the local citizens on technical knowledge. There exists an opportunity for government’s improvement of its transparency and accountability to its citizens. In the past Argentina has been faced with a challenge of rampant corruption within the government which has made growth and development in the country difficult task. Globalization has introduced external checks to the government operations pressuring the government to be accountable to its citizens. The government can therefo re not misuse its power over public resources (Greenaway et al 34). This leads to government acting in the interest of the citizens in all its dealings. As a result public properties are utilized to better the life of the citizens resulting into better pay, reduced poverty and improvement in the country. Globalisation and poverty go hand in hand especially in a country such as Argentina where we find that most peoples are farmers. Food processing industries are very important in Argentina economy since they employ most of the people in Argentina. The practices that occur in these industries play a key role in minimizing the level of poverty in the country (Eitzen and Zinn 43). In consideration of Argentina