Design Process Technical Research Paper Example | Topics and Well Written Essays - 750 words - 2

Design Process Technical - Research Paper Example Other features comprise of applications that manage the phones music and other apps. This paper focuses on the technical analysis of the smart watch device, specifically the Apple watch. The CEO, Tim Cook introduced Apple watch device at the Apples Sept. 2014 special event keynote. This was done alongside the introduction of the new iPhones, that is, iPhone 6 and iPhone 6 Plus. The product’s user-friendly interface and sleek design ensures it conforms to the companys other widespread Apple consumer products (Johnson, 2015). The Apple Watch was specifically designed to work with the iPhone 5 devices or that of a later version. The watch mandates the presence of the iPhone for it to work well since it has limited functionalities when it is placed far off from the phone. The Apple Watch consists of integrated inventions and technological advancements placed on the software and hardware of the device (Johnson, 2015). The smart watch has a simple user interface (UI) design that enables the end user to easily interact with it using sound, sight and touch. Apart from the anticipated utilities incorporated in this device such as messaging, picking calls, finding directions, keeping appointments and playing music, the device has additional high functionality that facilitates processing payments. Moreover, the smart watch has the ability for monitoring the human heart rate and in other particular cases, it can be programmed to open or unlock electronic doors. It apparently serves the need of keeping time, which it is incredibly accurate at, besides doubling up as an attractive fashion accessory that possesses lots of customizable apps (Johnson, 2015). On the right side of the smart watch device, that is, if an end user is viewing the watch’s face, there exists a knob which the Apple tech team refers to as the Digital Crown. Its main function on the Apple Watch is to function as an input device that lets the end-user perform various

New media Essay Example | Topics and Well Written Essays - 500 words

New media - Essay Example New Media The beginning of new media technologies has certainly resulted in the creation of way for scientific revolution around the globe and it continues to revolutionize the universal, communal, and financial settings of nations applying these technologies. It is interesting to consider that urbanized nations have turn into ‘knowledge societies’ as a result of this technological revolution and the majority of developing nations are making effort to bridge the digital divide by promoting the utilization of new media technologies. Digital divide exits in developing and under-developed nations because the majority of individuals still have no access to new media technologies. This is perhaps because of the fact that new media technologies are not available in the region where they live or because they cannot meet the expense of using such facilities (Gane & Beer, 2008). The emergence of new media technologies has affected hypothetical as well as practical suppositions re garding the part of technology in socio-economic growth.

Crisps and Snacks Essay Example for Free

Crisps and Snacks Essay Walker Crisps control the largest part of the crisps market in the United Kingdom, but lost significant market share three years ago when consumers began turning to other forms of snack. Furthermore, as the populace is made increasingly aware of the poor nutrition of some snack foods, the high salt content, and high fat content, they appear to be turning away from brands perceived as less healthy. Unfortunately, despite a revamping of products in 2006, most crisps products are viewed as less healthy and nutritious than alternatives such as cereal bars. . National campaigns designed to improve the quality of school lunches were effective at turning parents away from crisps as a lunchbox staple and adult health campaign have lead people to consider other snack options including fruits, nuts, yogurt and cereal bars. In addition, there is some indication that a declining birth rate has also negatively impacted demand for crisps as they tend to be most popular among the males in their teens and early twenties. Older and more affluent snackers choose other options including specialty, private label crisps, corn-based snacks and gourmet crisps with exotic flavors. It also seems clear from evidenced reported by Mintel analysis of the snack food market that there are some areas in which crisps cannot compete, as some consumers, particularly women seem attached to chocolate and sweet biscuits as a preferred indulgent snack. And, there is a marketing nightmare brewing. While crisps must shed their image as fatty, over-salted snacks with no nutritional value if they are to maintain their market share in a health-conscious environment, evidence suggests that men in particular do not want to eat something labeled as â€Å"diet† or â€Å"healthy†. The key appears to be a serious media campaign to change the way people think about crisps. Evidence suggestions that the three trends most likely to impact the crisps market are: a desire to purchase healthier snacks, a desire for classier snacks, and a desire to eliminate snacking in general. The Move toward Healthier Snacks The evidence is clear that the trend in snacking is to find healthier alternatives. Walker crisps was able to regain some of its lost market share in 2006 with the introduction and promotion of healthier, â€Å"baked† varieties, but still faces an uphill battle. In a recent poll, nearly half of the consumers questioned said they would be willing to spend more to be able to buy foods that were free from chemical additives (Mintel, 2007). Since many so-called â€Å"diet† foods are laden with chemicals ranging from preservatives to artificial sweeteners, this may be a market niche that Walkers could exploit with an all-natural crisp. However, it will take a serious marketing campaign to educate consumers about the â€Å"dangers’ hidden in other snack foods. Mintel’s analysis of Walkers marketing expenditures over the last three years has indicated that they have begun to see the value of print advertising that explains the benefits of their newer, â€Å"healthier† product lines. However, it seems likely that Walkers will have to consider a new multimedia advertising campaign that redirects the way people think about crisps. A strict marketing campaign that shows crisp consumption as part of a healthy diet could also help the company retain market share. Currently, consumers are increasingly turning to other snack options in the belief that they are healthier than crisps. It might be advantageous to do a head to head comparison between crisps and several other snacks demonstrating the relative fat content, calories and other nutritional information. For example, the Mintel study showed that 23 percent of consumers snack on cereal bars, often in the belief that they are a healthy sack. However, reading a product label makes it clear that the average cereal bar has as many calories and carbohydrates as a bag of baked crisps. Walkers also needs to continue with current advertising campaigns which explain the change in oils used to create the crisps and the reduction in salt. All of these combined attacks on accepted nutritional ideas can help to recreate crisps in the minds of the consumer. Furthermore, Mintel analysis shows that consumers are less likely to buy branded products or healthy products when buying for use in entertaining. As part of their overall health campaign, Walkers might want to consider an advertising campaign similar to the ones used by American beer companies. â€Å"Friends don’t let friends drink bad beer† could become something along the lines of â€Å"Show your friends you have great taste, buy walker crisps. † Though the concept is a bit loose, it could be refined and would likely results in increased sales for Walkers. The Move to Classier Snacks Another interesting trend within snack food is the move toward hand-cooked or gourmet crisps. These premium brands tend to be smaller manufacturers instead of multinational corporations like Walkers, which is a division of PepsiCo. These brands are gaining in popularity among more affluent, educated consumers. They have shown a preference for exotic flavors like â€Å"Thai sweet chili† and sea salt and malt vinegar instead of the standard crisps (Mintel, 2007). To that end, it is in the best interest of Walkers to continue to expand their line of premium crisps and to develop new flavors that are likely to appeal to consumers. Within this market, it is also important to appeal to the health conscious consumer, so any effort that can be made to create these new flavors using infused oils and natural spices instead of something cooked up with chemicals is a plus (Mintel, 2007). These consumers are more educated and therefore more likely to be well-informed about the products that they are putting into their bodies. These consumers are in many ways the perfect target for an educational advertising campaign which asks why they are depriving themselves of the textures and flavors they love just so that they can eat a cereal bar that tastes like cardboard. This is also a good market to explore because this demographic is less concerned about the price and more concerned about giving themselves a special treat. Often, hey view everything they eat, drink and wear as a form of status symbol and Walkers would do well to establish their premiums brands within this niche. An advertising campaign that reminds consumers that doing something nice for themselves should also taste good would play well to this demographic. The Move Away from Snacking As part of a health-consciousness campaign, citizens of the United Kingdom are being taught that snacking between meals is leading to the Britain’s obesity problem and should be cut out (Mintel, 2007). According to the Mintel poll, fewer people every year admit to eating between meals. While this may be a factor of people not admitting to themselves what their true behavior patterns are, it can mean that they are not planning ahead for snacking and not purchasing traditional snack foods like crisps. One of the best ways to deal with this would be another form of reeducation for the populace. Though dietary requirements are in an ever-changing state of flux as science learns more and more about how the body works, many diets argue that five or six small meals a day maintain blood sugar levels better than the traditional three meals a day. So, even if the addition is simply mid-morning and afternoon tea, Walkers and other snack providers need to change the way the United Kingdom thinks about snacks. Again, the goal is not to have crisps replace full meals like breakfast, but crisps with tea might be a marketing ploy that Walkers could successfully market especially in terms of their premium, exotic brands. Acknowledging that they are competing with scones and sweet biscuits and everything else for every moment the consumer chooses a snack is imperative to Walkers efforts to maintain their market share. Conclusions The simple truth is that snack foods are facing an increased amount of competition every day with more and more companies looking for alternatives to the standard potato crisp. Therefore, companies which rely on crisps as a major segment of their brand identity must find new ways to market and appeal to consumers. Since we have established that current buying behavior seems to be based on perceived nutritional value, perceived class and the perception that snacking makes you fat, an aggressive marketing campaign designed to challenge these notions and change them is necessary. Walks must change the perception of crisps as an unhealthy waste of calories and a blase snack. They must jazz it up and create a desire for people to incorporate crisps into their daily diet. Otherwise, they will continue to watch their market share slip away. WORKS CITED â€Å"Crisps and Snacks†, Mintel Reports, May, 2007.

Intrinsic motivation Essay -- essays papers

Intrinsic motivation Young children are compelled to learn because of their natural curiosity in life. Older children seem to need a push in the direction to learn. This describes the two types of motivation. Intrinsic motivation describes the young child. It is motivation from within and the desire someone feels to complete a task, including natural curiosity. Intrinsic motivation is anything we do to motivate ourselves without rewards from an outside source. â€Å"In relation to learning, one is compelled to learn by a motive to understand, originating from their own curiosity† (Rehmke-Ribary, 2003 p.intrinsic). There are different things a teacher can do to trigger this type of motivation in students. â€Å"Some examples of intrinsic rewards are task completion, feedback or result, acquisition of knowledge or skills, and a sense of mastery† (Witzel, 2003 p.88). When intrinsic motivation is mastered in a student, extrinsic motivation becomes null. This student will now be motivated to do things for his or herself without the presence of a tangible reward. This child will have much hope for success in the future. Extrinsic motivation When a student needs that extra boost to do well in school, many times this student becomes engaged for a tangible reward of some type. This describes extrinsic motivation. Extrinsic motivation is the will to do something based on encouragement from an outside source. This type of motivation is said to not be productive for the future. Many times, teachers use extrinsic motivation in the classroom. It may be productive for that class, but the student will continue to have problems with motivation in the future. When a child completes a task or behavior based solely on a reward, t... .../cet/TAs/nuggets/sec2_4.html Nancy E. Perry, Karen O. VandeKamp, Louise K. Mercer, Carla J. Nordby. Investigating Teacher-Student Interactions That Foster Self-Regulated Learning. Educational Psychologist, Volume 37, Number 1 (March 1, 2002) Retrieved from the web on May 5, 2003 http://ernesto.ingentaselect.com/vl=2593702/cl=45/nw=1/fm=docpdf/rpsv/catchword/erlbaum/00461520/v37n1/s2/p5_s.pdf Tubman, Jonathan G. The Influence of Parental and Peer Attachment On College Students’ Academic Achievement. Psychology in the Schools, Vol. 39(5), 2002 Wiley Periodicals, Inc. Published online in Wiley InterScience. Retrieved from the web on May 5, 2003 at http://download.interscience.wiley.com/cgi-bin/fulltext?ID=97517456&PLACEBO=IE.pdf&mode=pdf Merriam-Webster’s Dictionary Online. 2003. Retrieved from the web on May 5, 2003 at http://www.m-w.com/cgi-bin/dictionary

Digital Age and Global marketing

Today in the area of sales and marketing, digital age or the age of internet has helped the marketers to connect to customers to help dramatically get associated with the various business processes and the rules there-of. The creation of a Digital age by getting equipped with vast web capabilities and technologies is the requirement in today’s information age to satisfy the informative demanding customer. Internet thus has helped as an important tool under the promotional mix categorized as a means for Direct Marketing.If marketers adopt it meaningfully, if they are in a position to conduct a dialogue based discussion on the web portal, if they can initiate a conversation between the customer and the firm, then it is considered to be the greatest strength of the company who will result in predicting the best business drivers required. Thus as we also are consumers of certain products, getting internet promotions pre-sales and post-sales is the need of the hour and is the cheap est form considered. But this web-based age does encourage networking between stakeholders and partners, having trade and consumer associations and person-to-person marketing.In the digital age marketing scenario, time and speed are the most important as it is also used as a tool to educate and inform the masses. Brick and click has thus proved to be advantageous to our digital consumers in the arena of cyber culture (Gmii. com, 2001). Prospective customers are definitely affected by privacy and hence would always prefer personal contact. Digital age should act as an advancement to develop another means for marketing but shouldn’t substitute the sales force.Despite the huge advantages of Digital Age, consumers are very secretive to have a transaction online because it affects their privacy which forces them to lose power of their personal issues. Surveillance by using technology to capture the personal information by using listening and spying devices in the age of dataveilla nce is what customers are skeptical about. Businesses should therefore develop something called as a trust infrastructure which vouches for the safety of information and builds better relationships. Thus buyers and sellers should transact without disclosing the identity and the authenticity of the other.Therefore consumers themselves must be given the control to use the digital age of media only if they feel the firm is worth relying upon. Consumers’ in-turn has to be very vigilant about the transactions they conduct on the web (Zwick, D. et al. 1999). A double bottom line system could be beneficial to the firm but it takes time to get successful results. Considering revenue diversification, mission and focusing on the cost effectiveness the best results could be achieved for which Digital age of marketing would facilitate the process in a speedy manner (Iff. org, 2008).

Value Judgment and Consumerism: Evaluating American Consumer Culture

This essay argues that American consumer culture is largely driven by the economic, social and psychological landscape of consumption- which blurs the distinction between needs and wants of American consumers. Values of goods and products are therefore judged on the basis of how they satisfy personal wants instead of the intrinsic value of the products or services. However, while this is the case, American consumers have become more demanding and particular with products and services.The irony shows that Americans are driven by a consumerist culture; consumption and value judgment are made based on the personal and aesthetic value of products but competition is making consumers more knowledgeable in choosing their products. American Culture of Consumption Consumption in American society has been regarded as a standard of living and a way of life- the bulwark of which is fuelled by a commodity culture that emanates from the abundance in production and from a sociological point of view , a way to distinguish and create bonds with each other (Friedman, 2).Consequently, it is not only the economic and sociological value that determines how Americans values goods and services- to a large extent, the psychological impact of consumption particularly the emotional gratification which has been celebrated and integrated in popular culture drives the value of goods and services regardless of their true meaning to the American consumer.Significantly, American consumer culture rests on the principle that people work because they want to have the material things that they think they need- things that their social circle has or even people in mass media. To a large extent, American consumer culture is fuelled by big businesses which seek to make consumerism of every American a trend rather than a pursuit of better value. Fundamentally, this hastens the ability of American consumers to draw the line between what is needed and what is wanted thus, making mistaken valuation of pr oducts and services.First, consumerism in American society is largely driven by mass media which largely dictates the value of products and services. Consumers’ belief in the value of an object is a construct that is driven by companies seeking to attain profitability- with the aid of mass media, companies capitalize on value creation consumers are made to want a product and are made to need them regardless if they really need the product or service (Plaster and Alderman, 2).The control of companies on the perception of the consumers on the value of the product and services in turn alters the psychological and social acceptance of a product- the more popular a product is, the higher the value it has according to the society. Thus, popular culture becomes more than an individual construct but rather, it becomes a social construct to which valuation of products and services are manufactured in the media and consumed by the American public. For instance, the I-pod by Apple is no w considered by any American youth to be a necessity.This is not the case for countries in Africa and to several countries in Asia. However, due to the massive influence of mass media, owning an I-pod is now considered as a necessity instead of being a fancy product. This is because American popular culture has accepted and embraced the trend thus, making its way into the lifestyle of the people. Essentially, the value of an I-pod or a product for that matter becomes prominent. This is regardless of whether it is needed to survive.Second, inability of American consumers to value products based on its intrinsic merits emanates from the materialist-fuelled society. Essentially, American consumer culture emerged from the association of materialism with that of the family, sexuality and the individual- realities that have given the essence of existence and in order to be participants within the American culture (Agnew, 4). The association of social status and importance has been related to consumerism- the more one consumes, the higher the social standing one attains.Thus, the belief of consumers that getting or buying the most expensive brands would make their social standing better is again fuelled by the business environment and mass media. Due to societal pressure which can come from the family and one’s social circle, American consumers become susceptible to the creation of needs and in the process, disregarding their personal perception or valuation of a product. For instance, while mainstream society values affordable products, the need to get the latest models and the best brands drives competition to create brand names that precedes their reputation.This is the reason why surplus goods are abundant and midnight sales are frequent. The insatiable drive to get the new products that neighbors or relatives have further blurred the accurate valuation on the real value of the product. However, while mainstream American consumers neglects the intrinsic va lue of the product they are purchasing, another group of American consumers have emerged in recent years- those who have been advocating ethical and pragmatic consumption.Valuing a product or service according to Cohen, Comroy and Hoffner (67) necessitates the consideration of ethical consumption when making ordinary purchases in order to lessen the exploitation of the environment and the natural resources as well as the indiscriminate use of cheap labors to produce affordable and quality goods. This stream of consumers’ advocates for the vigilance and empowerment of the American public in choosing the products or services those are basic and fundamental to survival.While this has yet to receive much support in the society, this movement is gradually taking ground. Finally, with the advent of internet and technological revolutions, consumerism in American society is further heightened. The easier access to products and goods oftentimes, without looking at the products further diminishes the ability of consumers to make an accurate valuation of the products. Conclusion Essentially, American society values consumerism and materialism and in the process, the distinction between consumer needs and consumer wants have become indistinct.To a considerable extent, the inability to distinguish between the two has propelled the inability of most consumers to value products and services. Thus, while there are segments of the society that has opposed this type of consumer culture, the predominant and mainstream American culture continues to consume and spend on products that they may know little or nothing about. Works Cited Cohen, Maurie, Comrov, Aaron and Hoffner, Brian. â€Å"The new politics of consumption: Promoting sustainability in the American marketplace.† Sustainability: Science, Practice and Policy. 1, 1(2005): 58-76. Plaster, Gary and Alderman, Jerry. â€Å"Customer value creation: A platform for profitable growth. † Charter Consulting. 1 (2006): 1-7. Friedman, Monroe. â€Å"The consumer culture research landscape. † The Journal of American Culture. 30, 1(2007): 1-5. Agnew, J. C. ‘‘The Consuming Vision of Henry James. ’’ The Culture of Consumption. Eds. R. W. Fox and T. J. J. Lears. New York: antheon, 1983.

Qué es NOA1 y NOA2 en las peticiones de green card

Quà © es NOA1 y NOA2 en las peticiones de green card   Si has enviado una solicitud al USCIS pidiendo una tarjeta de residencia para un familiar o una visa para tu prometido recibirs NOA1 y NOA2. Pero,  ¿quà © son y para quà © valen? Antes de empezar a explicar que son NOA1 y NOA2 recordar que en peticiones de familia: Los ciudadanos americanos pueden solicitar la tarjeta de residencia (conocida popularmente como greencard) para sus esposos, hijos, padres y hermanos. Tambià ©n pueden solicitar una visa K de prometido para sus novios/as cuando la intencià ³n es casarse inmediatamente. Sin embargo, los residentes permanentes legales sà ³lo pueden reclamar los papeles para sus esposos y para sus hijos solteros. En el caso de matrimonios, los beneficios migratorios se reconocen tanto a las parejas conformadas por un hombre y una mujer como a las de dos hombres o dos mujeres. Quà © es el NOA1 Cuando envà ­as al Servicio de Inmigracià ³n y Ciudadanà ­a (USCIS, por sus siglas en inglà ©s)  una solicitud para una visa de prometido o una tarjeta de residencia para un familiar, el gobierno te envà ­a un documento conocido como NOA1 o tambià ©n como I-797 para comunicarte que ha recibido la documentacià ³n. NOA son las siglas en inglà ©s de Notice of Action, o nota de accià ³n. Es importante por varias razones. La primera es que contiene un nà ºmero (track number) con el cual puedes verificar por internet el estatus de tu caso. Adems, ese documento seà ±ala la fecha exacta en la que se recibià ³ la documentacià ³n (received date). Esa fecha se convertir en el NOA2 en la fecha de prioridad en el caso de tarjetas de residencia sujetas a cupos anuales. Es decir, aquellas en las que hay que esperar a que haya visas de inmigrante disponibles para darle al solicitante ya que sà ³lo se puede dar un nà ºmero limitado por aà ±o que es inferior al nà ºmero de solicitudes, y de ahà ­ los retrasos y esperas en situaciones como peticiones hechas por residentes permanentes, o las hechas por ciudadanos para sus hermanos. Quà © es el NOA2 El NOA2, que tambià ©n se conoce como I-797C por ser ese el nà ºmero que aparece en el documento, notifica que la peticià ³n ha sido aprobada. Eso no quiere decir que la green card se va a aprobar, sà ³lo que la fase inicial -que hay realmente situacià ³n de parentesco para pedir la residencia- ha sido aprobada. Tampoco quiere decir que ya se acabà ³ el proceso, sino que se pasar a la fase de ajuste de estatus si la persona para la que se ha pedido la tarjeta de residencia est ya en Estados Unidos y puede hacerlo o a la fase de Centro Nacional de Visas (NVC, por sus siglas en inglà ©s) y posteriormente de tramitacià ³n consular, si est en el extranjero.   Adems, tener en cuenta que: hermanos, hijos mayores de 21 aà ±os e hijos casados de cualquier edad de ciudadanos americanosesposos e hijos solteros de residentes permanentes tienen que esperar en el NVC por una visa disponible para ellos. Puede tomar aà ±os, incluso muchos. Verificar su fecha de prioridad del NOA2 con la publicada cada mes por el boletà ­n de visas. Cà ³mo pedir en 10 pasos la green card para un hermano. La tramitacià ³n sirve para entender cà ³mo es todo el proceso de peticiones familiares cuando el pedido est en una categorà ­a sujeta a là ­mites anuales.  ¿Quà © pasa si se extravà ­a el NOA2? Si segà ºn el rà ©cord del USCIS el documento fue enviado pero se extravià ³ por correo o se recibià ³ pero por alguna razà ³n se guardà ³ pero no se encuentra es posible pedir un duplicado del mismo llenando la planilla (forma) I-824.  ¿Cunto tiempo pasa entre el NOA1 y el NOA2? No hay un tiempo exacto y varà ­a mucho de caso a caso, dependiendo muchas veces del trabajo que tengan acumulado en la oficina del USCIS en la que se tiene que tramitar. Adems, habr ms demora si se recibe uno o varios RFE (request for evidence), donde Inmigracià ³n pide informacià ³n o documentacià ³n adicional. Si no hay RFE se estima que si ha transcurrido ms de seis meses desde que se recibià ³ el NOA1 y no se ha recibido el NOA2 es aconsejable llamar al USCIS a la oficina donde se tramita la solicitud y preguntar. En casos muy excepcionales se puede producir un retraso del USCIS que es ms grande de lo habitual para un tipo de trmites. En estos casos, consultar con un abogado para analizar si procede demandar mediante un writ of mandamus.  ¿Quà © pasa si la solicitud no es aprobada? Si el USCIS responde no a la peticià ³n de una tarjeta de residencia -tambià ©n conocida como greencard- para un familiar o una visa de prometido es posible apelar esa decisià ³n. Test Toma este quiz o  test sobre la residencia permanente para asegurarte de que sabes lo principal sobre el proceso de tramitacià ³n y sobre cà ³mo conservarla, una vez que se saca.